Adapting the product to make it discoverable and understandable.
This involves making content, the product, and the website (as well as any marketing materials) in the preferred language of that market.
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Localization is a process of adapting content or product to a specific region or country.
It involves a study of the target culture to correctly adapt the product to local requirements or market.
Localization can be of written content, video, voiceovers, graphics and design, training modules, etc. It aims to have a cultural acceptance of the product or content as if it is designed for that specific target group or market.
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